Austin, TX, April 29, 2026 — Boundless, Your Merch Media Agency™, today announced the acquisition of wet paint group, a company known for creating high-touch on-site gifting experiences and live brand activations.
The acquisition expands Boundless’ ability to help clients create stronger brand engagement in person, especially at conferences, incentive trips, executive events, sponsorship activations, and other moments where the experience itself drives the value.
The wet paint group has built its reputation by redefining what on-site experiences can be—deeply personal, thoughtfully elevated, and unmistakably remarkable. Their approach transforms gifting from a passive product into an intentional moment of connection, where every detail is designed with purpose and every interaction reflects a commitment to doing things the right way. The result is not just a gift, but an experience that feels human, memorable, and aligned with the brand’s true intent.
“We have been building Boundless to help clients use merchandise more strategically across the full brand experience,” said Aaron Hamer, CEO of Boundless. “wet paint brings a level of creativity, care, and accountability that aligns perfectly with where the market is heading. Today’s clients expect more than products—they expect meaningful experiences that create real connection in the moment and leave a lasting impression long after the event ends.”
The addition of wet paint group strengthens Boundless’ Events & Experiences offering, creating a more robust and reliable partner for live engagement. Together, the companies are raising the standard—delivering on-site moments that are not only better designed and executed, but also grounded in purpose, integrity, and measurable impact for the brand.
“From the beginning, we believed gifting should never be an afterthought—it should be a meaningful part of the experience,” said Doug and Dana Chorpenning, founders of wet paint group. “That belief is rooted in doing the right thing for our clients and their audiences. Boundless shares that mindset, and together we have an opportunity to deliver remarkable experiences at scale while holding ourselves to the highest standard of execution.”
This acquisition marks another step in Boundless’ evolution beyond traditional merchandise programs, reinforcing its role as a strategic partner for brands seeking authentic engagement across both physical and digital touchpoints. With wet paint group, Boundless adds specialized expertise where it matters most—creating impactful, face-to-face moments that are executed with intention, accountability, and a commitment to excellence.
About Boundless
Boundless is Your Merch Media Agency™, helping brands turn merchandise into a strategic channel for engagement, storytelling, and measurable return. Combining creative strategy, merchandising expertise, technology, and fulfillment, Boundless delivers branded merchandise programs, gifting solutions, events, and enterprise-scale experiences for leading brands.
About wet paint group
the wet paint group creates high-touch on-site gifting experiences and live brand activations for corporate meetings, incentive trips, executive events, and other in-person engagements. Known for its hospitality-minded approach and premium presentation, wet paint helps clients create event moments that feel personal, memorable, and distinctly on brand.
Learn more at www.boundlessnetwork.com.
MEDIA CONTACT:
Marketing Team
marketing@boundlessnetwork.com