The Spark Blog

Debunking 3 Common Customization Myths

Show of hands, who out there owns a polo with a left chest embroidery imprint?  What about a a pen with a phone number on it?  When something becomes extremely commonplace our brains often stop registering it, which means if your imprint methods are unoriginal your customers may not even notice your logo.  It’s important […]

Don’t Sweat It, Here’s What’s Trending In Summer Apparel

What’s trending? We get asked that question a lot, and for good reason.  Apparel trends in particular fluctuate faster than any other product category in our industry due to the seasonal nature of clothing.  We know staying on top of what’s trending in apparel can be tough, but don’t sweat it!  After working with our […]

reusable straw

Sip on This: The Reusable Straw Movement!

The Problem with Plastic Did you know that Americans use over 500 million plastic straws every day?  Or that because they are so lightweight they often blow into waterways and end up harming wildlife in our oceans?  Plastics can't be recycled and don't decompose, leading to long-term pollution on our land and in our oceans [...]
PPAI

Product Marketing Trends To Know in 2019

We’re back from the Promotional Products International Association’s (PPAI) Expo, our industry's largest trade show and product showcase. Every year PPAI hosts over 1,300 exhibiting suppliers and 11,000 distributors from around the world to connect and experience new product together. We’re excited to share our top marketing takeaways and to let you in on new and trending branded [...]
winter apparel trend report

2018-19 Winter Apparel + Accessories Trend Report

December 21st may be the first official day of winter, but the 2018-19 winter apparel trends are already on full display in retail stores and runways alike.  When seasonal trends change as fast as the wind blows, it makes staying on top of the latest and greatest branded apparel feel like a full-time job.  But [...]
marketing mishaps

Scary Marketing Mishaps (and tips to avoid them!)

Do you ever wake up in the dead of the night wondering if you had a typo in your subject line?  Or maybe you find yourself being haunted by the ghost of failed campaigns past?  If so, you might be a marketer.  And let's face it, marketing can be a bit scary at times.  One [...]
Categories: Collaboration, Marketing
social media

Social Media: Scary Awesome or Just Plain Scary?

Browse through any social media platform and it is easy to see that social media marketing has arrived.  Brands like Nike, H&M, and Google have millions of followers and entire teams of experts generating thoughtful and engaging content.  If you are a small business owner or work on a lean marketing team, maintaining social media [...]
marketing

Is It Time for a Media Mix Remix?

Consumer trends and the way we absorb content are constantly shifting, and as a marketer trying to keep up can give you some serious whiplash.  With so many options, how do you choose which channels to invest in for your media mix?  And on top of that, how do you keep track of consumer behavior [...]
Categories: Marketing

2018 Fall Apparel & Accessories Trend Report

"What’s trending?" It’s the question we are asked the most and one that is difficult to answer, particularly when speaking to apparel.  Retail trends are constantly shifting and influencing branded apparel, which in turn shapes demand from savvy customers who want to sport the latest and greatest trends.  On top of that, your uniforms and [...]
Categories: Brand Love Moments
tailgate

Turn Fans into Fanatics with Tailgate Accessories

It used to be that a tailgate party simply consisted of a six-pack and some hot dogs in the stadium parking lot.  But fast forward to today and tailgating is its own event where people are willing to spend big to make their game day parties memorable.  In fact, up to $12 billion is spent [...]