About Boundless

We’re here to elevate your brand and help you spread Brand Love.

We know branded merchandise can turn prospects into customers, employees into ambassadors, and everyday people into champions for your cause. There’s a name for all of this good will and positive energy. Some call it brand equity. Others call it brand loyalty. We call it Brand Love. We’re here to spark Brand Love moments – those times when the right product meets the right person and in a flash, an emotional connection is made.

The Boundless Difference

  • Manage 100% of Spend

  • Save Money With Patented Technology

  • Increase Buyer Adoption

  • Guarantee Brand Protection

  • Unleash Creative Expertise

  • Industry’s 1st Transparent Supply Chain


Henrik Johansson





A serial entrepreneur, Henrik’s quest is innovation through technology-enabled services. Henrik most recently served as the President of Everydaywealth, an online financial services company, and was also the Founder and President of Creditland, an online credit and lending marketplace. Prior to entrepreneurship, Henrik was a management consultant with Andersen Consulting in the U.S. and abroad.

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Jason Broadhead





A financial professional with over two decades of experience, Jason joined Boundless in May 2006 as the company’s controller. Prior to joining Boundless, Jason spent five years as controller and treasurer for Renewable Energy Systems Americas Inc., a privately held green energy company. Jason began his accounting career with PriceWaterhouseCoopers.

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Pat Barry





Prior to joining Boundless, Pat was the Vice President of Sales for Toppers, a Top 20 industry supplier. Prior to Toppers, he served as Vice President of National Accounts for Norwood Promotional Products, one of the largest promotional products suppliers in the industry.

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Mark Lopez

Mark joined Boundless in 2006, and the company developed and implemented its industry-leading technology platforms and patented GroupBuy™ eCommerce solution under his leadership. Mark continues to lead technology innovation for Boundless and our customers. Prior, Mark worked for Taleo where he transformed its platform to meet the stringent requirements of a publicly traded company. Mark was also a Co-founder of Adflight Inc., an online advertising company with clients such as AOL, Gateway and Microsoft.

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Tiffany Price

Tiffany is responsible for growing brand awareness and driving sales for Boundless. Prior to joining the team, Tiffany spent over nine years at Vistaprint, launching new products, optimizing existing products, and leading integrated marketing campaigns. She brought new thinking to Vistaprint’s North American email marketing team, producing impactful email content to drive engagement. Tiffany also drove long-term value to the marketing program by proposing innovative changes to improve one of the largest channels in the organization.

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Wanza Madrid is the Vice President of Client Services at Boundless, where she is responsible for solution design, implementation, and product enhancements for Boundless technologies. Wanza is an industry veteran with over 17 years of experience under her belt. Prior to working in the branded merchandise industry, Wanza worked in professional children’s theatre as an education specialist. Wanza lives in the Austin area where she has had a hand in raising 3 (now grown) children, 3 (senior) dogs, and an (almost grown-up) husband.

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Alex is a sales and marketing professional who joined the Boundless team in 2018. Prior to Boundless, he was an Account Executive at FloSports, one of the fastest growing sports media companies in the U.S., and also worked for Turner Broadcasting and ESPN. Alex is passionate about his clients and utilizes a consultative marketing approach to achieve success on their behalf.  

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When it comes to branded  merchandise, it’s all about options. To match the right product with the right people, our creative experts rely on their relationships with more than 1,500 domestic and global suppliers. This network includes 180 preferred partners with a top tier that are QCA Accredited, and all having practices in place to ensure quality and product safety. It’s how we consistently deliver a limitless variety of cost-effective and innovative solutions that help our clients achieve their objectives.


In December 2014, Boundless joined forces with Zazzle, the industry leading e-commerce provider of customized products to the consumer market. Together, we are the world’s premier provider of customized products to businesses and consumers.


Do the right thing. It’s one of our Core Values, and it extends beyond our office walls. From season to season and year after year, you’ll find members of our team participating in charitable events, working with our supplier network to keep gently-used products out of landfills, keeping an eye on our carbon footprint, supporting any number of personal causes, and generally giving back to our community. We like to think we’ve got a lot of gratitude to go along with our boundless enthusiasm.









Henrik Johansson and Jason Black launch Boundless

V.C. firms Austin Ventures and Silverton Partners provide first-round funding

Determined vision for technology platform and applied for patents

Boundless listed among the ASI Top 40 Distributors (and has been listed ever since)

Sales Affiliate team exceeds 100 members

Boundless merges with Zazzle, the leading e-commerce provider of custom products

We’re 10 years old — thanks for your support!