According to a recent report from Forrester, online retail sales in the US are expected to reach $334 billion in 2015, (approximately 10% of all sales in the US). This number is expected to climb to $480 billion by 2019. It’s no surprise that ecommerce is an ever-growing trend. Time is our most valuable and precious resource, and transacting online makes our lives easier—buyers can scan through items, filter results, check out with a credit card, and track orders with just a few clicks. Why can’t shopping for promotional products be so easy? We’ve got news: with the right resources, it can be!
Working with a creative expert to build an online company store is a great way to make sure purchasing branded products is not only easy and convenient, but also ensure the brand is consistently and accurately represented—100% of the time.
Here is our 3-step guide to building a great company store that both buyers and management alike will love:
- Find the right products: Work with a creative expert to source the most impactful products based on the brand’s identity and audience.
- Create one, central location to shop: Curate pre-approved items in one fully-transactional online store, accessible from anywhere at any time—making ordering and re-ordering across locations and departments simple.
- Evaluate reports and order history: Track and gain insights into past orders to measure impact and inform overall promotional strategy.