Our 3-Step Guide to Building a Great Company Store

According to a recent report from Forrester, online retail sales in the US are expected to reach $334 billion in 2015, (approximately 10% of all sales in the US). This number is expected to climb to $480 billion by 2019. It’s no surprise that ecommerce is an ever-growing trend. Time is our most valuable and precious resource, and transacting online makes our lives easier—buyers can scan through items, filter results, check out with a credit card, and track orders with just a few clicks. Why can’t shopping for promotional products be so easy? We’ve got news: with the right resources, it can be!

Working with a creative expert to build an online company store is a great way to make sure purchasing branded products is not only easy and convenient, but also ensure the brand is consistently and accurately represented—100% of the time.

Here is our 3-step guide to building a great company store that both buyers and management alike will love:

  1. Find the right products: Work with a creative expert to source the most impactful products based on the brand’s identity and audience.
  2. Create one, central location to shop: Curate pre-approved items in one fully-transactional online store, accessible from anywhere at any time—making ordering and re-ordering across locations and departments simple.
  3. Evaluate reports and order history: Track and gain insights into past orders to measure impact and inform overall promotional strategy.

Read our case study to learn how one of our clients, Campus Apartments, is experiencing great success using their company store created with the latest addition to our technology suite: Portal Store!


Categories: Collaboration, Creativity

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