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Culture. It's nearly impossible to define, but when it's there—it's unmistakable. For professionals in the HR world, building a thriving culture is often a major initiative and a task that requires constant, deliberate innovation and creativity to keep up with today's rapidly evolving workforce.
CultureBuzz will offer tips and tricks for creatively engaging your team members. As branding experts, we'll dish up effective ideas for integrating branded merchandise, social media and word of mouth strategies that are tailored to the needs of the HR community. We'll also take a look at how other top companies, like Adobe Systems Incorporated, below in our Case in Point series, are using these unique (and economical) strategies to accomplish their goals.
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Case in Point
Adobe Systems Incorporated is on the leading edge of innovation in the business, creative and mobile software solutions industry and is famous for launching business staples such as the PDF file format and the Adobe Creative Suite. The company finds itself in a highly competitive talent market with companies such as Google and Apple.
Adobe is well-known for aggressively recruiting top talent from around the world to complete development of its important products. Adobe presents its job candidates with branded gifts at various stages of the recruitment process to represent their commitment and excitement. In 2008, candidates who accepted jobs with Adobe received a high-end branded fleece blanket, recycled notebook and eco-friendly pen as a part of their welcome basket. Gifts like the one shown here from Adobe and other buzz-worthy branded gifts have been made so popular by employees and fans that entire websites have emerged dedicated to their praise! See more at Geek Schwag.
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How would you like to put together a promotion for your team that drives so much buzz that outsiders want to get their hands on it? It's possible, and that's where the value of a true branding expert comes in. If you're ready to build some CultureBuzz, contact a branding expert and start talking about what you would like to accomplish.
In the next edition of CultureBuzz, we'll look at how Zappos.com, the rapidly expanding online shoe Mecca, is using a creative strategy to keep its workforce engaged.
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