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Brands are like people—they all have unique personalities, and it's the interesting, charismatic or unusual ones that typically stand out in your mind. If your brand were a person, would it be a wallflower or the life of the party? Take some time to consider the importance of setting yourself apart with a charismatic brand that magnifies your company’s unique benefits.
BrandBuzz will offer tips and tricks for creatively engaging your audience and leveraging your brand's "personality" to reach your goals. As branding experts, we’ll dish up effective ideas for integrating branded merchandise, social media and word of mouth strategies that get people talking about your events, products and services. We’ll also take a look at how other top companies, like Southwest Airlines below in our Case In Point series, are using these unique (and economical) tactics to reach new markets and ultimately drive sales.
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Case in Point
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Southwest Airlines is just as well known for its quirky, energetic customer service as it is for its "no frills" approach to flying. In keeping with its progressive brand identity, Southwest utilizes a variety of advertising and communication media to reach its consumers. As an early adopter and frequent user of Twitter, a service for posting short messages (less than 140 characters) to your friends and "followers" across the internet, Southwest recently ran a rapid-fire promotion to increase its number of Twitter followers.
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 Follow SouthwestAir What is Twitter?
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Southwest gave fellow Twitter users only a few hours to “follow” the airline. One lucky winner would win a gift pack full of “SWAg,” which included an assortment of cool branded merchandise.
Using word of mouth and a Twitter search tag (#swag) , Southwest reached its goal of attaining more than 20K followers in just a few hours. The company now has a brand new channel—ready-made—to use for marketing purposes. They did it by creatively pairing social media and branded merchandise. Best of all, it was practically free (and we're talking about it).
Want a buzz-worthy promotion like Southwest?
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How would you like to put together a promotion that drives so much buzz that companies and "followers" across the nation are talking about it AND you're achieving your goals? It’s possible, and that's where the value of a true branding expert comes in. If you are ready to build some BrandBuzz, contact a branding expert and start talking about what you would like to accomplish.
In the next edition of BrandBuzz, we’ll look at how Zappos.com, the rapidly expanding online shoe Mecca, is using a creative strategy to reach its audience and its goals.
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