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Award-Winning Promotional Product Franchisee Leaves AIA to Join Boundless Network


Boundless Network Continues National Growth Campaign

AUSTIN, Texas, Oct. 10, 2007 — Austin-based Boundless Network, one of the fastest-growing promotional product distribution companies in the United States, has announced that award-winning distributor AIA/Highwire Promotions has joined its nationally expanding sales force. Cheryl Cohen, CAS and Larry Rogers, CAS of AIA/Highwire Promotions have joined Boundless Network as VP, Managing Directors in the company’s first California regional office. Three support staff members will also be joining the regional office.

The Highwire merger is part of Boundless Network’s ongoing expansion strategy to identify and partner with top promotional products sales professionals and distributorships. “Highwire is our second strategic partnership in 60 days,” said Boundless Network CFO Gary Kofnovec. “In 2008 our goal is to continue to aggressively seek-out win-win opportunities with top distributorships in the industry.”

Boundless Network CEO Jason Black said that Highwire embodies the characteristics that make a partnership successful for growth-minded distributorships.

“Through a partnership with Boundless, Highwire will be able to triple its business within 24 months. The combination of the Highwire sales professionals, their creative skills and high-powered client base make them a perfect match to leverage the Boundless platform.”

Highwire Promotions received a Gold Pyramid award in the 47th annual PPAI Golden Pyramid Awards(SM) competition sponsored by Promotional Products Association International (PPAI) in 2005.

“Boundless is unlike any other opportunity in the promotional products industry. They offer solid technology for our clients, a management team that is made up of visionaries and an opportunity for creative collaboration,” said Highwire partner Cheryl Cohen.

Highwire partner Larry Rogers believes that clients will respond favorably to the merger.

“Boundless Network represents cutting-edge technology and a professional culture that is both stimulating and collaborative. It is the competitive edge that we have been looking for,” said Rogers. “Our clients are excited about the additional capabilities that we now bring to the table because of our partnership with Boundless Network.”

With regional offices in Austin, Dallas, Fort Worth, Houston, San Antonio, Chicago and California, as well as a sales presence in Oklahoma City, Colorado and Oregon, Boundless Network has recruited 58 leading sales professionals. The company plans to continue efforts to attract sales professionals in key regions throughout the U.S. In addition to sales professionals, Boundless Network currently has 50 employees and expects to add 35 Austin-based employees over the next 24 months.

About Boundless Network
One of the few venture-backed promotional products distributorships in the industry, Boundless Network is investing in technology to transform a highly fragmented industry and create efficiencies across every aspect of the supply chain. As a result, Boundless Network’s platform offers innovation in business process solutions directly impacting companies that purchase promotional products. Using the Boundless Network platform, industry salespeople can double their earnings and significantly enhance their strategic positioning with clients.

About BrandForge
Boundless Network’s patent-pending technology suite, BrandForge(TM), is a platform designed to connect buyers and streamline promotional product purchasing within large organizations and across industries via GroupBuy campaigns.

To learn more about Boundless Network, please visit http://www.boundlessnetwork.com/

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