Leadership & Investors

Henrik JohanssonCEO & CO-FOUNDER

A serial entrepreneur, Henrik’s quest is innovation through technology-enabled services. Henrik most recently served as the President of Everydaywealth, an online financial services company, and was also the Founder and President of Creditland, an online credit and lending marketplace. Prior to entrepreneurship, Henrik was a management consultant with Andersen Consulting in the U.S. and abroad.

Jason BroadheadCFO

A financial professional with 15 years of experience, Jason joined Boundless Network in May 2006 as the company’s controller. Prior to joining Boundless, Jason spent five years as controller and treasurer for Renewable Energy Systems Americas Inc., a privately held green energy company. Jason began his accounting career with PriceWaterhouseCoopers.


Prior to joining Boundless Network, Pat was the Vice President of Sales for Toppers, a Top 20 industry supplier. Prior to Toppers, he served as Vice President of National Accounts for Norwood Promotional Products, one of the largest promotional products suppliers in the industry.


A seasoned and successful sales and business development professional, Sanjeev has spent over 15 years in leadership roles with many startup teams like SOASTA and Ariba, as well as larger scale teams at Independent Software Vendors like SAP, CA, and Compuware. Originally from Ottawa, Canada, Sanjeev holds a BSc in Computer Science from the University of Ottawa. Sanjeev brings a multitude of entrepreneurial insight to the Boundless team and has been tasked with building a global B2B sales team.


Mark joined Boundless Network in 2006, and the company developed and implemented its industry-leading technology platforms and patented GroupBuy eCommerce solution under his leadership. Mark continues to lead technology innovation for Boundless and our customers. Prior, Mark worked for Taleo where he transformed its platform to meet the stringent requirements of a publicly traded company. Mark was also a Co-founder of Adflight Inc., an online advertising company with clients such as AOL, Gateway and Microsoft.

Jennifer PurcellDirector of Marketing

Jennifer is responsible for the strategy and execution of Boundless marketing initiatives. Prior to joining Boundless in 2014, Jennifer spent two years at Bazaarvoice focused on global field enablement, and 14 years in the agency world leading corporate and consumer marketing campaigns at Moroch, Edelman and boutique firms. She has developed and managed integrated strategic communications programs for clients including  Oasis Brands, First Choice Power, the American Heart Association, Curves, IBM and Applied Micro Circuits Corporation.

Nick HopkinsDirector of
User Experience

As a user experience designer, Nick creates user-centered designs that are informed by analytics, user testing, and other evidence. Before joining Boundless in 2014, Nick spent five years at Bazaarvoice, a SAAS company specializing in Ratings and Reviews. Previously he has owned and operated a small design boutique, as well as producing mountains of freelance work for both print and web.


Julie Lewis came to Boundless Network from Brobeck, Phleger & Harrison LLP, where she served as HR Manager for more than 100 attorneys and 40 staff members. She also worked as the HR Manager for T3 Advertising. With 13 years of HR/operational management experience, she continually applies her people-focused, culture-driven approach to establish the company as one of the industry’s best places to work.


Jason Black is a visionary entrepreneur, with a passion for building business models that dramatically improve sales and marketing. Prior to Boundless, Jason founded HotLink, a B2B and B2C ecommerce model. Outside of the industry, Jason focuses his entrepreneurial passion around two of the things he loves most - children, and the game of golf - by helping parents across the country introduce their children to the game. Follow Jason at his blog and at MyLittleGolfers.

Boundless entered into a definitive merger agreement with Zazzle in December 2014 and operates independently as a wholly-owned subsidiary of Zazzle.