Leadership & Investors


A serial entrepreneur, Henrik’s quest is innovation through technology-enabled services. Henrik most recently served as the President of Everydaywealth, an online financial services company, and was also the Founder and President of Creditland, an online credit and lending marketplace. Prior to entrepreneurship, Henrik was a management consultant with Andersen Consulting in the U.S. and abroad.


Jason Black is a visionary entrepreneur, with a passion for building business models that dramatically improve sales and marketing. When Jason founded Boundless Network in 2005, his goal was to apply technology to automate, scale, and create the “Google” of the promotional industry. Today, Boundless is the largest privately held business in the category. Prior to Boundless, Jason founded HotLink, a B2B and B2C ecommerce model. Outside of the industry, Jason focuses his entrepreneurial passion around two of the things he loves most - children, and the game of golf - by helping parents across the country introduce their children to the game. Follow Jason at his blog and at MyLittleGolfers.

Jason BroadheadCFO

A financial professional with 15 years of experience, Jason joined Boundless Network in May 2006 as the company’s controller. Prior to joining Boundless, Jason spent five years as controller and treasurer for Renewable Energy Systems Americas Inc., a privately held green energy company. Jason began his accounting career with PriceWaterhouseCoopers.


Prior to joining Boundless Network, Pat was the Vice President of Sales for Toppers, a Top 20 industry supplier. Prior to Toppers, he served as Vice President of National Accounts for Norwood Promotional Products, one of the largest promotional products suppliers in the industry.


Mark joined Boundless Network in 2006, and the company developed and implemented its industry-leading technology platforms and patented GroupBuy eCommerce solution under his leadership. Mark continues to lead technology innovation for Boundless and our customers. Prior, Mark worked for Taleo where he transformed its platform to meet the stringent requirements of a publicly traded company. Mark was also a Co-founder of Adflight Inc., an online advertising company with clients such as AOL, Gateway and Microsoft.

Jennifer PurcellDirector of Marketing

Jennifer is responsible for the strategy and execution of Boundless marketing initiatives. Prior to joining Boundless in 2014, Jennifer spent two years at Bazaarvoice focused on global field enablement, and 14 years in the agency world leading corporate and consumer marketing campaigns at Moroch, Edelman and boutique firms. She has developed and managed integrated strategic communications programs for clients including  Oasis Brands, First Choice Power, the American Heart Association, Curves, IBM and Applied Micro Circuits Corporation.

Nick HopkinsDirector of
User Experience

As a user experience designer, Nick creates user-centered designs that are informed by analytics, user testing, and other evidence. Before joining Boundless in 2014, Nick spent five years at Bazaarvoice, a SAAS company specializing in Ratings and Reviews. Previously he has owned and operated a small design boutique, as well as producing mountains of freelance work for both print and web.


Julie Lewis came to Boundless Network from Brobeck, Phleger & Harrison LLP, where she served as HR Manager for more than 100 attorneys and 40 staff members. She also worked as the HR Manager for T3 Advertising. With 13 years of HR/operational management experience, she continually applies her people-focused, culture-driven approach to establish the company as one of the industry’s best places to work.



Jason has nearly 15 years of promotional industry expertise and two decades of experience starting successful entrepreneurial ventures. Most recently, Jason was the founder and president of HotLink, a leading promotional marketing company leveraging technology to help Fortune 100 companies reduce promotional expense.


Currently CEO of Troux Technologies, David has more than 25 years of technology experience from a wide range of firms, including Dell, AT&T and, most recently, the NetSolve subsidiary of Cisco.


Henrik is a serial entrepreneur who believes in innovating through technology-enabled services. He most recently served as the president of Everydaywealth, an online financial services company, and before that was the founder and president of Creditland, an online credit and lending marketplace. Prior to becoming an entrepreneur, Henrik was a management consultant with Andersen Consulting in the U.S. and abroad. His philosophy is to build a company where people thrive, to empower salespeople to deliver more value with less effort, and to be the premier distributor in the industry.


Bill is the founder of Silverton Partners, an early-stage venture capital firm based in Austin, TX. Prior to Silverton Partners, he was a founding general partner of Austin Ventures. Bill has been a venture investor in the enterprise software industry for more than 20 years. Some of his software investments include Motive, Smart Technologies, Tivoli Systems and Waveset, all of which became public companies either through acquisition or public offering.


Thomas Ball, Partner, joined Austin Ventures in 2005 and focuses on software and Internet investing. Before joining Austin Ventures, Thomas was CEO and Co-founder of Openfield Technologies and Razorgator Interactive Group. Prior to Openfield, Thomas was the Chairman, CEO and Founder of eCoupons (acquired by Lifeminders, NASDAQ: LFMN). Thomas received an MBA from the Stanford University Graduate School of Business and a BS in Finance with honors from the University of Florida.


Austin Ventures "AV" has worked with talented entrepreneurs to build valuable companies for over 25 years. With $3.9 billion under management, AV is the most active venture capital and growth equity firm in Texas and one of the most established in the nation. With an investment focus on business services and supply chain, financial services, new media, Internet, and information services, AV invests at all stages of company development, from $100,000 in "planned experiments" in early-stage ideas to $100+ million investments in expansion rounds and recapitalizations. AV's strategy is to partner with talented executives and entrepreneurs through its CEO-in-Residence and Entrepreneur-in-Residence programs. Visit austinventures.com for more information.

Silverton Partners is an early-stage venture capital firm based in Austin, Texas. The firm focuses on Austin-based companies and invests in outstanding entrepreneurs who are committed to attacking growth markets with proprietary products or services. The principals of Silverton Partners have over two decades of venture experience, having started investing in Austin in 1984.