Published: 2013 02 28
So you’ve just been passed a new lead…time to take their order and close the deal right? Not so fast…
Properly qualifying sales leads is critical in the promotional marketing industry, as it can be the difference between landing a solid long-term client or wasting lots of your time, energy and money.
How do you avoid the rabbit holes while still objectively qualifying your leads? We use a simple qualifying tool that is from the old IBM methodology called “BANT” or Budget, Authority, Need and Timeline. We put our own promotional marketing spin on it so that it applies more closely to our industry.
Author: Brad White
Published: 2013 02 05
We have been engaged in social media long enough to do some evaluation, right? Are all the tweets, posts, fan pages, blogs and status updates worth our energy? Millions of businesses and professional individuals have spent time and money on social media to build relationships and develop brands – is it paying off? Certainly, there are people that are profiting from their efforts – are you one of them? Are you meeting your expectations? Do you have expectations? It is time to pause for reflection.
If you hope to achieve some level of success in business through social media, then you should contemplate your Social Media State of Being. Who are you? Why are you here? What do you value? What is true connection? OOohhhmmm.
Author: Cindy Goldsberry
Published: 2012 10 23
Do you have these defining characteristics?
You are technically shuffling forward, but your sales are dead?
Can’t quite talk the talk anymore and feel like you are mumbling and moaning your pitch day after day? Are you rabid for the deal, and rotting in discontent and lack of support?
Are you stuck in one track thinking…brains…brains…brains…I need brains…
Okay. Maybe it is not that bad. But I think many of us get stuck…really stuck…and we stumble around looking for the brains we need to get out of our slump, situation, pigeon hole, bidding war or the frustration of knowing that everyone seems to be outrunning us.
Author: Jason Black
Published: 2012 09 26
My wife fondly refers to me as “A Mess”… I admit, I am not very good at keeping things clean, especially around the house. The other day, she gave me a dreaded “Honey Do” to clean out the garage. Yes, it needed it… so I obliged.
Author: Henrik Johansson
Published: 2012 08 21
The annual Boundless Customer Advisory Board meeting was conducted on June 21st in Austin, TX. Six of our most important customers were represented, each by a senior executive responsible for our category of spend.
The objective of our Customer Advisory Board is to assemble a group of individuals with deep expertise in areas related to our business. They act as an independent sounding board for ideas, strategies, and tactical plans, and establish an open forum for candid discussion between our management team and experts in the field. I'm not sure if any other companies in our industry do this, but I seriously doubt it. Boundless is different because our customers see us as strategic partners. We implement solutions that deliver value far beyond selling them promotional products.
Author: Jason Black
Published: 2012 08 14
It was October 2008… the “other shoe” had fallen and the great US economy was officially in a recession. During these days it seemed like the market was losing 700 points a week and the national news was polluted with the economists, trading blows on how to fix the looming dip. Fast forward 4 years to 2012… we are still debating these same challenges.
Author: Jason Black
Published: 2012 07 03
The world is changing… pretty cliché these days. And if you are not on top of it, you could find yourself on the negative end of this change. The promotional industry is not the only industry being impacted by technology…introducing the $20B, highly fragmented “Sign Industry.”