Marketing

The Marketing Pill

The differences between success and failure of professionals in business (including the promotional space) boil down to one word…leverage.  Leverage provides you the ability to run fast, be nimble and find the time to remain out of the weeds and into the strategy. One of my favorite quotes is by John Paul Getty he said, [...]

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Knock Knock. Who’s There? The Procurement Department!

I am not expert on how the industry responds to a recession, but I have a few battle wounds from my prior company HotLink in surviving a few “iffy” times.

People say the industry is “recession proof.” Personally, I wouldn’t go that far, but I would say that the successful distributors and salespeople with the right value proposition can actually grow exponentially in a recession economy. I suppose that’s fair to say in any industry.

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Death of a Salesman

Looking for a marginally/if-at-all profitable, extremely time intensive activity? Try fulfillment. We often have salespeople that want to join Boundless that have fulfillment programs. It takes a good two hours to fully explore the dark side of selling your (soul) business to this dreaded “F” word.

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