Archive for January, 2009

The New Economy goes to Dallas

Are you headed to Dallas next week for the ASI Show? We’re hosting our second New Economy Event (following a successful inaugural event in Vegas) on Feb. 4th from 3 – 5 p.m. at the Dallas Convention Center. For those of you just tuning in, the New Economy is a forum I started late last [...]

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Promo Products #1 in ROI

According to a new study from ASI, promotional products are the most cost-effective form of advertising you can buy, beating out magazine ads, newspaper ads, TV commercials, even radio spots. Promotional products average only $0.004 per impression, and 84% of recipients remember the company that gave them the product. In an era of declining marketing [...]

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The Color of the Ink: PPAI Vegas Recap

Another year, another Vegas show. I can now officially check that box. The only thing different this year might be the color of the ink. Like every other industry, the promotional world is being hit with some “red ink” in this recessive economy. There is a consensus that 2009 will be a challenging year for [...]

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Advertising Industry Insight

Advertising Age, one of the top trade publications for the ad industry, has a great daily video digest available to the public that gives a roundup of topical industry news in three minutes. It often covers subjects that those of us in the ad specialty industry might find relevant–for example, check out this interview with [...]

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The New Economy Live!

Well, it’s that time of year again, when the promotional industry makes its annual pilgrimage to Las Vegas for the PPAI Expo. This year, more than in prior years, there is a sense of queasiness that many of the folks in the industry supply chain share, as the future of the global economy remains uncertain. [...]

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