Building Your Business in a Recession

A few months ago I wrote about the negative impact a recession will have on the vast majority of promotional products distributors. Since that time, I have attended numerous industry trade shows and have left each one confident that the success of Boundless Network’s sales professionals over the next year (or however long the negative economy sticks around) will increasingly be at the expense of others who are not providing true value to their customers.

I just posted a video on YouTube where I talk about the impact of a recessive economy on our industry and offer some thoughts on what sales professionals can do to improve their chance of success during this time. Take a look and let me know what you think.

Charm and personality no longer work in this business, procurement is driving the need for measurable time and cost savings on the promotional product purchasing habits of their buyers. I believe Boundless sales professionals’ focus on demonstrating ROI results in a powerful strategic advantage and increased earnings opportunities within their accounts.

Take a look at your business plan and leverage value to thrive in this economy…

JB

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